In the trade press, as in “official source” quotes from the Pentagon during wartime, certain authorities — and every new reporter quickly learns very quickly who they are — can be counted on to say certain things at deadline time. Publications of repute, such as InfoWorld (a weekly with a 310,000 circulation), have an admirable three-source rule. The problem is, too often, all these sources are ignorant fools bucking for press, evangelists with an interest in a certain model or product, or just … misguided and overpaid “experts.” — Doug Fine (author of ‘The High-Tech Media Food Chain’)